Click below for Course Descriptions

Introduction to Public Relations
Press Releases and Pitching the Media
Press Conferences
Crisis Communications

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Press Conferences

Most of us have seen press conferences at one time or another, such as those conducted by athletes or politicians. But press conferences can be a powerful tool in less dramatic situations, too. Press conferences are especially effective when your organization or company needs to communicate efficiently and effectively with a large number of media outlets, and you have visual support to go along with the message.

This module covers:

  • When press conferences are appropriate
  • Who to invite
  • Locations and other logistics
  • Materials
  • Speakers
  • Supplemental communications