Message Development: Vertical Messages

Companies must develop several messages to ensure the points that will interest and engage a prospect are included in their advertising and sales material. Vertical messages, often called niche or target messages, focus on one market only; they target a specific group of prospects. They position your company as the expert in that particular market. This lesson covers the various techniques in developing vertical messages:

  • Identifying vertical markets
  • Solution messages
  • Niche market messages
  • Customer messages
  • Third party messages