Direct Advertising

Advertising is one way you communicate company messages, identity and products/services to prospects. Direct advertising sends your message directly to the prospect you are targeting. The various methods used to accomplish this are called channels. Learn the various direct advertising channels, the components of developing a campaign in each channel, and how to track the results. Topics include:

  • Direct mail
  • Opt-in email
  • Events
  • Trade shows
  • Prospecting calls
  • Tracking & evaluation