Corporate Identity

Many companies and businesspeople think corporate identity is simply a logo. To be truly effective, a corporate identity must seamlessly bring together the design, layout and graphics used internally, and in advertising and sales material. It should also include your company positioning statement, which should present a consistent brand image and message. Learn how to evaluate your current corporate identity or to develop a new one through concepts such as:

  • Components of corporate identity design
  • How to develop a positioning statement
  • Elements of corporate identity system
  • Development of a standards guide