Tag Archives: sales training courses

How to Tame Social Media

After initiating and maintaining a social media reboot at SalesBasix over the past 1-2 years we’ve come to realize that there are few accounts who have “tamed” the social media monster. Users read tweets and Facebook posts day in and day out, learn how to manage their accounts, learn how to reach more customers, learn […]

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Building Successful (and Meaningful) Business-Relationships

Building business relationships is a key skill to have in your back pocket. Those who have mastered it build professional relationships, friendships, create opportunities, and establish trust and rapport. Though networking events are still great places to create solid business-relationships, the digital marketing age has dictated that we also establish relationships through our websites, social […]

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What Makes Good Training Part 2

To me, the answer to “what makes good training” is “whatever training achieves behavior changes that allow the desired results of the training to be met.”  (And, yes – it must be measureable!) Maybe I make things too simple. But at the risk of making things too complex, I think you need to use basic […]

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What Makes Good Training Part 1

Answering this question reminds me of a joke I heard about the mathematician, an accountant and the economist applying for the same job. The interviewer calls in the mathematician and asks, “What do two plus two equal?” The mathematician replies, “Four.” The interviewer asks, “Four, exactly?” The mathematician looks at the interviewer incredulously and says […]

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Why an Objection is a Good Sign

Objections during the sale are inevitable. Every sales person will have to overcome them at some point in their career. Your job, as the sales professional, is to not only overcome each objection, but also use them to your advantage. It would help to start with defining what an objection is. Objection– a logical concern […]

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Which Strategy is Right for Your Business?

Inbound or outbound marketing? Cold calling or social selling? Direct advertising or social media advertising? Direct mail or email? The list goes on… There are so many marketing and advertising agencies that swear by one strategy or another. Why do we have to choose only one? Honestly, we don’t. As a business owner, it is […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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3 Myths About eLearning

eLearning and online learning are the same thing. We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple […]

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Employee Retention and Millennials

Employee retention will grow to be a more influential problem year by year as more millennials enter the workforce. There is a trend, currently, that shows that most young people, college graduates, and 20 something’s, tend to work for no more than 3-4 years at one company. Moreover, 21% of full-time employees wanted to switch […]

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Adaptive v. Reactive Marketing Strategies

You’ve probably heard that it is better to have an adaptive sales and marketing strategy rather than a reactive strategy. That is true. It is impossible to effectively market your product/services if you are constantly reacting to the changing market environment. Utilizing an adaptive marketing strategy will allow you to take command of your market […]

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