Tag Archives: online

How to Tame Social Media

After initiating and maintaining a social media reboot at SalesBasix over the past 1-2 years we’ve come to realize that there are few accounts who have “tamed” the social media monster. Users read tweets and Facebook posts day in and day out, learn how to manage their accounts, learn how to reach more customers, learn […]

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Building Successful (and Meaningful) Business-Relationships

Building business relationships is a key skill to have in your back pocket. Those who have mastered it build professional relationships, friendships, create opportunities, and establish trust and rapport. Though networking events are still great places to create solid business-relationships, the digital marketing age has dictated that we also establish relationships through our websites, social […]

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Which Strategy is Right for Your Business?

Inbound or outbound marketing? Cold calling or social selling? Direct advertising or social media advertising? Direct mail or email? The list goes on… There are so many marketing and advertising agencies that swear by one strategy or another. Why do we have to choose only one? Honestly, we don’t. As a business owner, it is […]

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The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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The Small Scale Approach to Marketing

Marketing can be a confusing part of a small business to take control of. Too many small businesses get caught up in throwing more and more money at marketing and advertising. As they exhaust resources, businesses find that they must find an outside firm that fits their needs, but more importantly, their budget. Once control […]

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3 Myths About eLearning

eLearning and online learning are the same thing. We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple […]

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Content Marketing- Definitions are Important

The term “content marketing” gets thrown around a lot today. To some, it has been seen so frequently that it has lost its luster. What is content marketing? Is it the marketing of great content, or is it how you market your content, whether or not the content itself is great? According to the Content […]

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The Fairness Issue, and Why Managers Play Favorites

For some of the more experienced businesspeople out there, it is no secret that managers play favorites, especially sales managers. Some managers believe that spending more time with their best team members is more effective than spending more time with the weaker team members. No matter which philosophy you agree with, there are viable arguments […]

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1 Huge Mistake in Sales Training

Preparation in sales can rarely be overdone. Whether you’re attending a weekly sales meeting, delivering a sales pitch, writing your company overview, phone prospecting, social selling, or developing a strategy, some degree of preparation is invested in the process. One huge mistake some salespeople make is devoting more time to learning how to execute the […]

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