Tag Archives: business

How to Tame Social Media

After initiating and maintaining a social media reboot at SalesBasix over the past 1-2 years we’ve come to realize that there are few accounts who have “tamed” the social media monster. Users read tweets and Facebook posts day in and day out, learn how to manage their accounts, learn how to reach more customers, learn […]

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Building Successful (and Meaningful) Business-Relationships

Building business relationships is a key skill to have in your back pocket. Those who have mastered it build professional relationships, friendships, create opportunities, and establish trust and rapport. Though networking events are still great places to create solid business-relationships, the digital marketing age has dictated that we also establish relationships through our websites, social […]

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What Makes Good Training Part 1

Answering this question reminds me of a joke I heard about the mathematician, an accountant and the economist applying for the same job. The interviewer calls in the mathematician and asks, “What do two plus two equal?” The mathematician replies, “Four.” The interviewer asks, “Four, exactly?” The mathematician looks at the interviewer incredulously and says […]

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Developing a Market Analysis

As you’ve probably noticed, we put a lot of emphasis on the analysis and planning steps when it comes to the sales process. The reason why, is that very few sales professionals take the time to develop an effective analysis prior to entering the field. This mistake leads to more objections, more stalls, and fewer […]

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Why an Objection is a Good Sign

Objections during the sale are inevitable. Every sales person will have to overcome them at some point in their career. Your job, as the sales professional, is to not only overcome each objection, but also use them to your advantage. It would help to start with defining what an objection is. Objection– a logical concern […]

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Which Strategy is Right for Your Business?

Inbound or outbound marketing? Cold calling or social selling? Direct advertising or social media advertising? Direct mail or email? The list goes on… There are so many marketing and advertising agencies that swear by one strategy or another. Why do we have to choose only one? Honestly, we don’t. As a business owner, it is […]

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Entrepreneurs- Blaze Your Own Trail, and Plan for the Future

As an entrepreneur or business owner, you know that there are countless paths to take on your quest for success. Each time you approach a fork in the road you have a decision to make. Do I go right? Do I go left? Do I blaze my own trail? In today’s business terms, these decisions […]

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Dark Data- What’s All the Commotion?

The term “dark data” has been gaining more and more popularity over the past several months. For some, this blog post is the first they’ve ever heard of the term. For others, they’ve known about this untapped asset for months. Maybe years. The central question surrounding the ominous title is not “What is it?” But […]

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The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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