As I travel around talking with people about the launch of SalesBasix, I frequently am asked how we decided on sales, marketing, social media and PR/communication as the foundations of our module build out. Funny, but I haven’t really thought that much about it.
You see, members of the SalesBasix team have other businesses as well. My particular business is a sales consulting firm called The Sales Matrix, and we build better sales forces by writing better sales strategies, hiring better people to implement those strategies, training the people through custom written sales training programs and then reinforcing the strategy and the training through a formal reinforcement — almost interim management – process, for a period of time, to make sure the investment made by the client has a quick and large ROI.
Over the last decade of doing this, I’ve had to bring in other people to help fill gaps in our model.
Marketing is a great example. We can write content but we stink at design and branding so we collaborated with a terrific group of people at Conach Marketing Group and they work with us and our clients to develop all the marketing tools needed for a successful sales program.
Social media is another great example. Ten years ago, this wasn’t really on our radar but over the past couple of years, we get asked more and more about how to incorporate a social media program in the sales and marketing strategy. Well, we found someone to help us with that, as well, and brought him on board – David Benjamin.
As we had clients that were either launching new products or going into new markets (quite a bit of that these days being that we’re in Michigan) we found the need for a PR and communications expert, Mike Chapp, and so we brought him onboard to help us with implementing PR and communications in our clients sales and marketing strategies.
So, how did we decide on these four main components to our module offerings? We’ve been paying attention the last 10 years and know what small and medium size businesses require to successfully navigate today’s ever-changing market conditions!
You’ve got to have sales because nothing happens until someone sells something!
You’ve got to have marketing because sales people are not good marketing people and these are two entirely different disciplines.
If you’re not plugged in somehow to social media, you are being left behind much like those who fought us years ago about building a website and who are no longer in business.
Moreover, if you are going to launch new products, services or existing products and services into new markets, public relations and properly communicating to this new audience is necessary!
So, we decided on this module selection based on 10 years of helping companies thrive and figured some of you out there may want to bone up on these topics yourself!
Try it and let us know what you think!
You can reach me personally at firstname.lastname@example.org.
I look forward to hearing from you.