Most online sales training available today is either free, general information that lacks context and is therefore ineffective, or time-consuming, costly and only available to those working for the world’s largest companies.

Whether you represent a large corporation, or if you are a one-man team, we offer insights, strategies, and instruction to help you with your business development initiatives.

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Public relations is about crafting messages specifically targeted to each audience – employees, customers, and the media, for example – and then engaging in two-way communication with each. PR is also about choosing a course of action that will benefit everyone involved.

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Whether you are sold on social media or not, the evidence shows that this is the way future generations will communicate, network, and decide what to buy.

For those who have taken the dive and created LinkedIn, Facebook and Twitter pages, we realize that setup is the easy part of the process. Our blog posts will help you create powerful profiles, posts, and company pages.

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Employee Retention and Millennials

Employee retention will grow to be a more influential problem year by year as more millennials enter the workforce. There is a trend, currently, that shows that most young people, college graduates, and 20 something’s, tend to work for no more than 3-4 years at one company. Moreover, 21% of full-time employees wanted to switch […]

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Adaptive v. Reactive Marketing Strategies

You’ve probably heard that it is better to have an adaptive sales and marketing strategy rather than a reactive strategy. That is true. It is impossible to effectively market your product/services if you are constantly reacting to the changing market environment. Utilizing an adaptive marketing strategy will allow you to take command of your market […]

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Business Strategy Trends- Social Media

It is no secret that history repeats itself. Rome was thought to have been undefeatable, yet it collapsed, and another empire rose up to fill the void. Just as great empires rise and fall, business strategies will ebb and flow with the growth of technology and better training. We often wonder what the world of […]

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Productivity- More Than Keeping a Clean Desk

It is significantly more comfortable to take the “easy” road that claims to lead to success. We consistently follow that road, and subtly lie to ourselves by burying solid truths beneath the lies that we use to justify our action- or rather, inaction. Everyone has experienced that feeling that tugs on you, begging you to […]

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Elearning v. Online Learning

The eLearning industry has grown rapidly over the past 5-10 years, yet we still struggle with defining exactly what eLearning is. Some think of eLearning as watching YouTube videos of lectures, or videos of an expert simply looking into a camera and speaking. Some videos contain graphics, art, and even exceptional content. But these “talking-head” […]

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Why List Posts Lack Power, and How You Can Fix It

When you scroll through your Twitter feed, how many guides to social media platforms do you see? They often are titled, “THE Guide to Getting Started on Twitter,” “4 Easy Steps to Get More Re-Tweets,” “7 Methods for Improving Your Facebook Reach” or something along those lines. There are numerous guides out there, but how […]

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Market Segmentation, Differentiation, and Positioning

A key component to increasing sales is through market segmentation. For business owners, and especially startup business owners, trying to find your target, or niche market can be challenging. Your industry, market, or niche, make up a vast ecosystem of complex interrelated parts that determine the world of marketing. How on earth do your future […]

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Defining Social Selling

We’ve been discussing social selling, social media, and creatives over the past few weeks. We’ve made the claim that phone prospecting is not dead, and that is in fact true. However, to be fair, it is important to recognize that certain sales and marketing strategies work more or less effectively depending on the industry in […]

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Creatives and Managers

Sales and marketing strategies have softened over the past decade. Sales once required physical labor in door-to-door sales, fieldwork, and phone prospecting. Today, prospecting and marketing can be accomplished through an added channel- social media. It is important to remember, however, that not all sales or marketing strategies can be centered solely on social media. […]

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