Most online sales training available today is either free, general information that lacks context and is therefore ineffective, or time-consuming, costly and only available to those working for the world’s largest companies.

Whether you represent a large corporation, or if you are a one-man team, we offer insights, strategies, and instruction to help you with your business development initiatives.

Read More

Public relations is about crafting messages specifically targeted to each audience – employees, customers, and the media, for example – and then engaging in two-way communication with each. PR is also about choosing a course of action that will benefit everyone involved.

Read More

Whether you are sold on social media or not, the evidence shows that this is the way future generations will communicate, network, and decide what to buy.

For those who have taken the dive and created LinkedIn, Facebook and Twitter pages, we realize that setup is the easy part of the process. Our blog posts will help you create powerful profiles, posts, and company pages.

Read More

Entrepreneurs- Blaze Your Own Trail, and Plan for the Future

As an entrepreneur or business owner, you know that there are countless paths to take on your quest for success. Each time you approach a fork in the road you have a decision to make. Do I go right? Do I go left? Do I blaze my own trail? In today’s business terms, these decisions […]

Read More

Dark Data- What’s All the Commotion?

The term “dark data” has been gaining more and more popularity over the past several months. For some, this blog post is the first they’ve ever heard of the term. For others, they’ve known about this untapped asset for months. Maybe years. The central question surrounding the ominous title is not “What is it?” But […]

Read More

The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

Read More

Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

Read More

The Small Scale Approach to Marketing

Marketing can be a confusing part of a small business to take control of. Too many small businesses get caught up in throwing more and more money at marketing and advertising. As they exhaust resources, businesses find that they must find an outside firm that fits their needs, but more importantly, their budget. Once control […]

Read More

3 Myths About eLearning

eLearning and online learning are the same thing. We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple […]

Read More

Content Marketing- Definitions are Important

The term “content marketing” gets thrown around a lot today. To some, it has been seen so frequently that it has lost its luster. What is content marketing? Is it the marketing of great content, or is it how you market your content, whether or not the content itself is great? According to the Content […]

Read More

The Fairness Issue, and Why Managers Play Favorites

For some of the more experienced businesspeople out there, it is no secret that managers play favorites, especially sales managers. Some managers believe that spending more time with their best team members is more effective than spending more time with the weaker team members. No matter which philosophy you agree with, there are viable arguments […]

Read More

1 Huge Mistake in Sales Training

Preparation in sales can rarely be overdone. Whether you’re attending a weekly sales meeting, delivering a sales pitch, writing your company overview, phone prospecting, social selling, or developing a strategy, some degree of preparation is invested in the process. One huge mistake some salespeople make is devoting more time to learning how to execute the […]

Read More

The Ideas Behind SalesBasix- Our Goals, Aspirations, History

As we’ve said on our homepage, SalesBasix was created with both corporate and personal eLearning sales training users in mind. Unfortunately, some clients get hung up on the word “corporate” and may get concerned that SalesBasix is not the right fit for their small business initiatives. Other clients get hung up on the phrase “personal […]

Read More

%d bloggers like this: