Category Archives: Training

Building Successful (and Meaningful) Business-Relationships

Building business relationships is a key skill to have in your back pocket. Those who have mastered it build professional relationships, friendships, create opportunities, and establish trust and rapport. Though networking events are still great places to create solid business-relationships, the digital marketing age has dictated that we also establish relationships through our websites, social […]

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What Makes Good Training Part 2

To me, the answer to “what makes good training” is “whatever training achieves behavior changes that allow the desired results of the training to be met.”  (And, yes – it must be measureable!) Maybe I make things too simple. But at the risk of making things too complex, I think you need to use basic […]

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What Makes Good Training Part 1

Answering this question reminds me of a joke I heard about the mathematician, an accountant and the economist applying for the same job. The interviewer calls in the mathematician and asks, “What do two plus two equal?” The mathematician replies, “Four.” The interviewer asks, “Four, exactly?” The mathematician looks at the interviewer incredulously and says […]

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The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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The Small Scale Approach to Marketing

Marketing can be a confusing part of a small business to take control of. Too many small businesses get caught up in throwing more and more money at marketing and advertising. As they exhaust resources, businesses find that they must find an outside firm that fits their needs, but more importantly, their budget. Once control […]

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3 Myths About eLearning

eLearning and online learning are the same thing. We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple […]

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1 Huge Mistake in Sales Training

Preparation in sales can rarely be overdone. Whether you’re attending a weekly sales meeting, delivering a sales pitch, writing your company overview, phone prospecting, social selling, or developing a strategy, some degree of preparation is invested in the process. One huge mistake some salespeople make is devoting more time to learning how to execute the […]

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The Ideas Behind SalesBasix- Our Goals, Aspirations, History

As we’ve said on our homepage, SalesBasix was created with both corporate and personal eLearning sales training users in mind. Unfortunately, some clients get hung up on the word “corporate” and may get concerned that SalesBasix is not the right fit for their small business initiatives. Other clients get hung up on the phrase “personal […]

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Employee Retention and Millennials

Employee retention will grow to be a more influential problem year by year as more millennials enter the workforce. There is a trend, currently, that shows that most young people, college graduates, and 20 something’s, tend to work for no more than 3-4 years at one company. Moreover, 21% of full-time employees wanted to switch […]

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