Category Archives: Theory

The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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3 Myths About eLearning

eLearning and online learning are the same thing. We’ve talked about this quite a few times in the past, but it’s worth the continued discussion. There is a vast difference between eLearning and online learning. Head over to our website, and check out our demo video- it’s only 4.5 minutes long. Type in a simple […]

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The Fairness Issue, and Why Managers Play Favorites

For some of the more experienced businesspeople out there, it is no secret that managers play favorites, especially sales managers. Some managers believe that spending more time with their best team members is more effective than spending more time with the weaker team members. No matter which philosophy you agree with, there are viable arguments […]

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Adaptive v. Reactive Marketing Strategies

You’ve probably heard that it is better to have an adaptive sales and marketing strategy rather than a reactive strategy. That is true. It is impossible to effectively market your product/services if you are constantly reacting to the changing market environment. Utilizing an adaptive marketing strategy will allow you to take command of your market […]

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Social Selling- A Method, or Replacement for Cold Calling?

We’ve spent the past few months covering some of the baseline topics in regards to sales, marketing, advertising, public relations, and social media. Our topics have ranged from prospecting, to simplified marketing strategies, to guides to help get users started on various social media sites. Today, we wanted to talk about the evolution of sales […]

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How to Obtain and Leverage Internal Referrals

Internal and external referrals are extremely beneficial for expanding your business reach within the company and the industry to which you are selling. Internal referrals help ensure you know all the decision makers, the decision making processes, and the buying criteria for deals you are working on. External referrals make cold calls a little warmer, […]

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Developing Your Company Message- Part 3: Vertical and Solution Messaging Methodologies

In part 3 of our mini-series on messaging, we will discuss vertical messaging and solution messaging. As stated at the end of our previous blog post, vertical messaging is called niche or target marketing. Solution messaging requires that you step into your prospects shoes, propose a solution, and then enact the plan. Both methods of […]

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Developing Your Company Message-Part 2

Last week we discussed proof and value statements, and how to use them effectively. Part 2 of this blog post discusses the importance of mission and philosophy statements, as well as the value of internal marketing. Mission and philosophy statements must be molded in a way that briefly, accurately, and clearly states the mission of […]

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Will E-Learning Eventually Replace Classroom for Corporations?

Ever hear the expression, “A bad day fishing (or hunting, or shopping) is better than a good day working?” My initial thought, when I began to write on this topic, was that good e-learning is better than bad classroom training. But the answer we seek goes a little deeper than that. Let’s look at the […]

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Why the Education Sector is Turning to E-Learning

Why e-learning? It’s a question a lot of people are asking, from executives responsible for maintaining a highly knowledgeable workforce, to independent professionals looking to improve their skill sets without the time commitment of more formal education. We’re doing some good work with our partners in post-secondary education, but since we’re primarily focused on giving […]

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