Category Archives: Tactics

The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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The Small Scale Approach to Marketing

Marketing can be a confusing part of a small business to take control of. Too many small businesses get caught up in throwing more and more money at marketing and advertising. As they exhaust resources, businesses find that they must find an outside firm that fits their needs, but more importantly, their budget. Once control […]

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Adaptive v. Reactive Marketing Strategies

You’ve probably heard that it is better to have an adaptive sales and marketing strategy rather than a reactive strategy. That is true. It is impossible to effectively market your product/services if you are constantly reacting to the changing market environment. Utilizing an adaptive marketing strategy will allow you to take command of your market […]

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Business Strategy Trends- Social Media

It is no secret that history repeats itself. Rome was thought to have been undefeatable, yet it collapsed, and another empire rose up to fill the void. Just as great empires rise and fall, business strategies will ebb and flow with the growth of technology and better training. We often wonder what the world of […]

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Productivity- More Than Keeping a Clean Desk

It is significantly more comfortable to take the “easy” road that claims to lead to success. We consistently follow that road, and subtly lie to ourselves by burying solid truths beneath the lies that we use to justify our action- or rather, inaction. Everyone has experienced that feeling that tugs on you, begging you to […]

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Why List Posts Lack Power, and How You Can Fix It

When you scroll through your Twitter feed, how many guides to social media platforms do you see? They often are titled, “THE Guide to Getting Started on Twitter,” “4 Easy Steps to Get More Re-Tweets,” “7 Methods for Improving Your Facebook Reach” or something along those lines. There are numerous guides out there, but how […]

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Market Segmentation, Differentiation, and Positioning

A key component to increasing sales is through market segmentation. For business owners, and especially startup business owners, trying to find your target, or niche market can be challenging. Your industry, market, or niche, make up a vast ecosystem of complex interrelated parts that determine the world of marketing. How on earth do your future […]

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Defining Social Selling

We’ve been discussing social selling, social media, and creatives over the past few weeks. We’ve made the claim that phone prospecting is not dead, and that is in fact true. However, to be fair, it is important to recognize that certain sales and marketing strategies work more or less effectively depending on the industry in […]

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Creatives and Managers

Sales and marketing strategies have softened over the past decade. Sales once required physical labor in door-to-door sales, fieldwork, and phone prospecting. Today, prospecting and marketing can be accomplished through an added channel- social media. It is important to remember, however, that not all sales or marketing strategies can be centered solely on social media. […]

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Social Selling- A Method, or Replacement for Cold Calling?

We’ve spent the past few months covering some of the baseline topics in regards to sales, marketing, advertising, public relations, and social media. Our topics have ranged from prospecting, to simplified marketing strategies, to guides to help get users started on various social media sites. Today, we wanted to talk about the evolution of sales […]

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