Category Archives: Social Media

How to Tame Social Media

After initiating and maintaining a social media reboot at SalesBasix over the past 1-2 years we’ve come to realize that there are few accounts who have “tamed” the social media monster. Users read tweets and Facebook posts day in and day out, learn how to manage their accounts, learn how to reach more customers, learn […]

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Taking the Market Analysis Social

Some sales and marketing strategies die off over time. Others stick around forever. Some are so unique that they can adapt to fit the modern sales training environment. That’s what we love about the ODRC Probing Model. Whether you use social selling as your main form of prospecting, or you are a cold-caller, there are […]

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Which Strategy is Right for Your Business?

Inbound or outbound marketing? Cold calling or social selling? Direct advertising or social media advertising? Direct mail or email? The list goes on… There are so many marketing and advertising agencies that swear by one strategy or another. Why do we have to choose only one? Honestly, we don’t. As a business owner, it is […]

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Dark Data- What’s All the Commotion?

The term “dark data” has been gaining more and more popularity over the past several months. For some, this blog post is the first they’ve ever heard of the term. For others, they’ve known about this untapped asset for months. Maybe years. The central question surrounding the ominous title is not “What is it?” But […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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The Ideas Behind SalesBasix- Our Goals, Aspirations, History

As we’ve said on our homepage, SalesBasix was created with both corporate and personal eLearning sales training users in mind. Unfortunately, some clients get hung up on the word “corporate” and may get concerned that SalesBasix is not the right fit for their small business initiatives. Other clients get hung up on the phrase “personal […]

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Business Strategy Trends- Social Media

It is no secret that history repeats itself. Rome was thought to have been undefeatable, yet it collapsed, and another empire rose up to fill the void. Just as great empires rise and fall, business strategies will ebb and flow with the growth of technology and better training. We often wonder what the world of […]

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Why List Posts Lack Power, and How You Can Fix It

When you scroll through your Twitter feed, how many guides to social media platforms do you see? They often are titled, “THE Guide to Getting Started on Twitter,” “4 Easy Steps to Get More Re-Tweets,” “7 Methods for Improving Your Facebook Reach” or something along those lines. There are numerous guides out there, but how […]

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Defining Social Selling

We’ve been discussing social selling, social media, and creatives over the past few weeks. We’ve made the claim that phone prospecting is not dead, and that is in fact true. However, to be fair, it is important to recognize that certain sales and marketing strategies work more or less effectively depending on the industry in […]

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Creatives and Managers

Sales and marketing strategies have softened over the past decade. Sales once required physical labor in door-to-door sales, fieldwork, and phone prospecting. Today, prospecting and marketing can be accomplished through an added channel- social media. It is important to remember, however, that not all sales or marketing strategies can be centered solely on social media. […]

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