Category Archives: Public Relations

The Key Components to Successful Messaging

Messaging is a key component to developing, improving, promoting, and building a company. The messages you send to your customers, clients, prospects, and even your competition tell a lot about who you are and what you do. Your messaging is highly integrated in the design and language used in your website, and even the brochures […]

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Breaking Free from Typical Sales and Marketing Training

Some people dread training. For those who have had sales training, marketing training, or even new-job training before, you’ll know that typical talking-head videos, plain YouTube videos, and scheduled classroom sessions don’t always fill the need. Training is boring. Lackluster. It does not always engage the learner, test the learner’s abilities, or offer a truly […]

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The Ideas Behind SalesBasix- Our Goals, Aspirations, History

As we’ve said on our homepage, SalesBasix was created with both corporate and personal eLearning sales training users in mind. Unfortunately, some clients get hung up on the word “corporate” and may get concerned that SalesBasix is not the right fit for their small business initiatives. Other clients get hung up on the phrase “personal […]

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How to Start Learning with SalesBasix

Here is a quick guide for how to sign up and purchase eLearning modules from SalesBasix. First, there are 4 main components to any business development program: 1. Selling 2. Marketing (including advertising) 3. Public Relations 4. Social Media These four components, when properly designed, perfectly aligned and relentlessly executed, yield tremendous sales and profit […]

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Crisis Communications 101

Handling a crisis is something that nobody wants to deal with. However, it is better to take the time to prepare for a crisis, rather than hope one does not occur. Depending on the size of the company, your crisis plan may be more or less complex. That’s why it is important to prepare for […]

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Developing Your Company Message-Part 2

Last week we discussed proof and value statements, and how to use them effectively. Part 2 of this blog post discusses the importance of mission and philosophy statements, as well as the value of internal marketing. Mission and philosophy statements must be molded in a way that briefly, accurately, and clearly states the mission of […]

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Developing Your Company Message- Part 1

Before getting started on learning how to develop a company message, take a look at our previous blog posts titled: “How Effective is Direct Advertising,” “Target and Awareness Advertising,” and “Sales Toolbox.” Those posts, as well as our SalesBasix modules that correspond with them, supplement today’s blog post. There are three key points to consider […]

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An Introduction to Public Relations

With a solid corporate image and corporate identity, it is now time to look at a brief introduction to Public Relations. Public Relations (PR) is an incredibly important facet of your business, and should be headed-up by a professional. Today, typos, poor grammar and apologies for a miss-communicated message are commonplace. If you want to […]

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Is Your PR Department Letting You Down?

It’s quite common for business owners and managers to wonder if their PR department – or the individual or firm tasked with handling the company’s PR – is letting them down. Public relations efforts, after all, are notoriously difficult to measure. And sometimes, especially if the company is taking it in the chops again, or […]

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Doing the Right Thing

In a moving ceremony before Sunday afternoon’s baseball game in Detroit, the Tigers paid tribute to longtime manager Sparky Anderson by retiring his number and adding his name to those of the other legendary Hall of Famers painted on the rightfield wall at Comerica Park. It was especially noteworthy because for many years the Tigers […]

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