Monthly Archives: December 2014

Content Marketing- Definitions are Important

The term “content marketing” gets thrown around a lot today. To some, it has been seen so frequently that it has lost its luster. What is content marketing? Is it the marketing of great content, or is it how you market your content, whether or not the content itself is great? According to the Content […]

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The Fairness Issue, and Why Managers Play Favorites

For some of the more experienced businesspeople out there, it is no secret that managers play favorites, especially sales managers. Some managers believe that spending more time with their best team members is more effective than spending more time with the weaker team members. No matter which philosophy you agree with, there are viable arguments […]

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1 Huge Mistake in Sales Training

Preparation in sales can rarely be overdone. Whether you’re attending a weekly sales meeting, delivering a sales pitch, writing your company overview, phone prospecting, social selling, or developing a strategy, some degree of preparation is invested in the process. One huge mistake some salespeople make is devoting more time to learning how to execute the […]

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