Monthly Archives: March 2014

Developing Your Company Message- Part 1

Before getting started on learning how to develop a company message, take a look at our previous blog posts titled: “How Effective is Direct Advertising,” “Target and Awareness Advertising,” and “Sales Toolbox.” Those posts, as well as our SalesBasix modules that correspond with them, supplement today’s blog post. There are three key points to consider […]

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Sales Toolbox

Out of all of our e-learning modules, “Sales Material,” is the most seemingly basic but potentially complex idea. In this module, we discuss the importance of having a sales toolbox that includes the information needed to compose brochures, PowerPoint presentations, and proposals. The sales material your company uses should supplement your sales person, pre-sell your […]

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Target and Awareness Advertising

In this blog post, we will discuss the 2nd and 3rd advertising channels- Target Advertising and Awareness Advertising. Unlike direct advertising, target advertising appeals to an entire industry, but the focus of the campaign is directed toward a target market within the industry. Awareness advertising is a broader form of advertising, intended to reach a […]

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How Effective is Direct Advertising?

After discussing how to establish a corporate image and identity, as well as learning the core principles of how to consistently operate the public relations department, it is time to look at advertising. You know what your company stands for, and you know who your target audience is, but how do you effectively reach them, […]

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