Monthly Archives: August 2011

How Are You Gauging Your Marketing Efforts?

Anyone involved in marketing knows one of the most challenging aspects is gauging its effectiveness and impact on your company. The answer is often lost in the murky waters of market share, TOMA (Top of Mind Awareness) and ROI (Return on Investment). There have been many in-depth tomes written about marketing metrics and analytics that […]

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More on ‘When to Pay for Online Resources’

With all the “free” content out there, thanks mainly to social media “experts” or “advertisers” (whichever term you choose), it begs the question of when you should actually pay for online resources/content. Dave took a cut at this topic last week, and I thought he did a great job. I feel much the same way […]

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